Pitney Bowes Software, Kickoff 2012 – Social Media Tool Choices?

I am travelling to the annual Pitney Bowes Software 2012 kickoff and I have a couple of social media app tool choices to make. I have a selection of applications available to me that are all linked in various ways.

- Public
Twitter is good for publishing quotes and interesting questions into the public domain, these cascade to Facebook, LinkedIn and Yammer (with the #yam tag) automatically.

WordPress provides a good channel for larger public facing posts, it also automatically updates and links into Twitter, which in turn updates Facebook and LinkedIn.

Facebook is a good for updating friends on personal things during the event, such as “check out the picture of the view from my hotel room”. I also use this to keep track of my locations and let family know how my travels are progressing.

- Business
Yammer is available to all Pitney Bowes employees and I have well over a 1000 follower on this channel. It is good for posting short updates into the business domain.

SharePoint Blog is a great place to post large content such as meeting minutes, or notes from presentations, but cross linking into other channels is very manual.

Chatter is a recent addition, but the audience is limited to people who use SalesForce within the business.

So I think it’s going to work like this …

- Public
Short quotes and interesting public snippets will go to Twitter (auto linked into yammer with #yam)
Larger public facing updates in the event summarising events will go to WordPress.

- Personal
Facebook is the channel of choice.

- Business
Short quotes and interesting snippets will go to Yammer by default as the audience is much larger then retrospectively into Chatter.
Larger summary and presentation notes will go on SharePoint, cross linked into Yammer, then retrospectively to Chatter.

There is defiantly scope for a tool that can post to single locations and then provide the appropriate cascade and cross linking into other channels. However not all of these applications have trivial APIs. For example posting to SharePoint, Chatter and Yammer is poorly cross linked unlike public services such as Facebook, LinkedIn and Twitter. There is still some way to go in the Business app world to link everything together.

Advertisement